$/€ Livescore, Paddy Power, and PokerStars among Top Active Companies on Social Media
Lina Almans
14 June 2022
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Comscore, an American company specializing in global media measurement and analytics, has released a ranking of the most active British companies related to “Gambling and Lottery” on social media. According to Yogonet, the ranking is based on data from January 2023.
During the reporting period, the gambling industry in the UK reached an audience of 29 million people on Facebook, Twitter, and Instagram platforms. Over the month, there were 15.5 million cross-platform actions recorded. Comscore’s analysts noted that despite certain issues, the gambling sector remains popular among the British as “many people enjoying the entertainment and excitement that it provides”.
Among the top 10 most active companies in the gambling and lottery industry as of January 2023, the sports statistics service Livescore is in the lead, followed by Paddy Power, PokerStars, Bet365, and Sky Bet.
| Company | All social media actions* | Post actions | Audience |
| LiveScore | 13 211 629 | 9 437 | 4 212 046 |
| Paddy Power | 1 114 716 | 912 | 2 457 191 |
| PokerStars | 185 528 | 947 | 3 455 762 |
| Bet365 | 191 041 | 106 | 2 426 346 |
| Sky Bet | 151 739 | 612 | 1 157 856 |
| William Hill | 103 937 | 140 | 969 203 |
| Dream Team | 95 198 | 421 | 3 613 671 |
| Andy’s Bet Club | 79 869 | 250 | 625 727 |
| Bad Man Betting | 67 045 | 139 | 404 513 |
| William Hill Vegas | 40 390 | 286 | 83 146 |
*Include reactions, reposts, comments, retweets, adding to “favorites” and “likes”.
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