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Livescore, Paddy Power, and PokerStars among Top Active Companies on Social Media

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Lina Almans

14 June 2022

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Social Media

Comscore, an American company specializing in global media measurement and analytics, has released a ranking of the most active British companies related to “Gambling and Lottery” on social media. According to Yogonet, the ranking is based on data from January 2023.

During the reporting period, the gambling industry in the UK reached an audience of 29 million people on Facebook, Twitter, and Instagram platforms. Over the month, there were 15.5 million cross-platform actions recorded. Comscore’s analysts noted that despite certain issues, the gambling sector remains popular among the British as “many people enjoying the entertainment and excitement that it provides”.

Among the top 10 most active companies in the gambling and lottery industry as of January 2023, the sports statistics service Livescore is in the lead, followed by Paddy Power, PokerStars, Bet365, and Sky Bet.

CompanyAll social media actions*Post actionsAudience
LiveScore13 211 6299 4374 212 046
Paddy Power1 114 7169122 457 191
PokerStars185 528947 3 455 762
Bet365191 0411062 426 346
Sky Bet151 739612 1 157 856
William Hill103 937140969 203
Dream Team95 1984213 613 671
Andy’s Bet Club79 869250625 727
Bad Man Betting67 045139404 513
William Hill Vegas40 39028683 146

*Include reactions, reposts, comments, retweets, adding to “favorites” and “likes”.